Music Video theory and This Is America analysis
1) How does the This Is America video meet the key conventions of a music video? There is a clear creative concept, as well as a message trying to be portrayed. On top of this, the artist is dancing; showing a clear performance, is lipsyncing, 2) What comment is the video making on American culture, racism and gun violence? This video is perhaps commenting on how it can go unnoticed by the mass media, perhaps to hide it away from the masses, this is clear through the constant references throughout the video as well as sneaky activies in the background of some shots. This video could also perhaps be saying that gun violence and racism is seen as something which isn't dealt with as seriously, almost as if it is a secondary target to eliminate, almost like how it is the secondary subject in the frames of different shots, by which i mean that we notice Gambino dancing first, rather than the terrors of American Culture behind him. 3) Write an analysis of the video applyin...
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