Applying Marxism: blog task
1) What does Marxism suggest regarding power in society? Marxists view capitalist society as being one of class domination; the media are seen to promote hegemonic ideology and ensure the dominance of certain classes; ultimate control is increasingly concentrated in wealthy corporations/media conglomerates; media professionals, while enjoying the illusion of autonomy, are socialised into and internalise the norms of the dominant culture. 2) Why is The Apprentice a good example of the media reinforcing capitalist values and ideologies? The apprentice is a good example of the media reinforcing capitalist values and ideologies because these qualities are the ones that are rewarded by success within the show and can be seen to be part of the construction of a false consciousness regarding the personality types of people who are valued within the capitalist system. The creative, individual or introvert are not seen as ‘acceptable’ neither are those who challenge authority or who wo