media blog course work

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: The chicken answer was strong and showed good knowledge of the film promotion. EBI: Not a good understanding on postmodernism and exam technique needs to be improved. 2) Read the  whole mark scheme for this assessment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment (even if you got full marks for the question). Minimal application of knowledge and understanding of the theoretical framework to analyse the unseen source. Consistently appropriate and effective use of subject specific terminology throughout. Basic analysis of the products that is undeveloped and tends towards description of the influence of social and cultural contexts on the products. 3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms: Bricola

1) What is the purpose of a music video? To highlight and show the meaning of the song in a video so people can understand. It also could show off dances for the song and so on.  Music videos were originally designed as a  promotional device  to sell the band or artist’s music but have developed over time to become a recognised artform or product in their own right. Modern music videos no longer have the huge budgets of the 1980s and 1990s but digital media means they are now more accessible than ever. Videos such as Psy’s Gangnam Style have received over 3 billion views on YouTube. 2) How has the digital age changed the production and distribution of music videos? 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? The 3 labels behind VEVO are: Sony Music Entertainment Abu Dhabi Media Universal Music Group VEVO is a sight and a place where music video are uploaded for people to see. Musicians give their music videos for them to upl

TV index:  Capital  &  Deutschland 83 Your TV index should include the following: 1)  Introduction to TV Drama 2)  Capital: Case study 3)  Capital: Representations scene analysis notes 4)  Capital: Representation essay question 5)  Capital: Marxism and Hegemony 6)  Capital: Applying Marxism 7)  Deutschland 83: Case study 8)  Deutschland 83: Close-textual analysis notes 9)  Deutschland 83: Postmodernism 10)  TV: The rise of foreign-language TV dramas 11)  TV: The impact of new/digital media on television

The impact of new/digital media on TV: blog task Go to our  Media Magazine archive  and read the article on  Netflix and the Cultural Industries (MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and  answer the following questions: 1) What does the 'industry' concept in A Level Media Studies refer to? David Hesmondhalgh  (pronounced ‘Hez-mun- dalch’) is one of the key  theorists that all A level  Media Studies students are expected  to study and his book The Cultural  Industries 2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s? Hesmondhalgh, broadly speaking, argues that since the 1980s there’s been  a significant shift in cultural production. 3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view? There has been an increase in media  corporations owning companies in 

1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? The article suggests that when watching foreign language TV, traditional audiences will be solely reading the subtitles, rather than actually watching what is happening on screen. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? The key appeal is that all of the episodes are available to view at once, meaning that audiences can binge watch  the box sets at a time, allowing them to be immersed in another story line and location at a time. 3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. What does it suggest? The article suggests that the audience is perhaps not capable enough to cope with reading subtitles as well as watching a full epiosde in that method of reading and actively taking in whats going on. 4) What are the other audiences pleasures of foreign TV drama suggested by the

Mail Online review of Capital 1) Re-read the  Mail Online review of  Capital . Why does it suggest that  Capital  features a left-wing ideology?  Capital is seen to show different ethnic working class groups who are seen to be working hard in their lives to support themselves or their family. An example being Quentina, an immigrant from Africa who works illegally and extremely hard to support herself and earn a living. This empowerment and representation of the working class and immigration supports the left wing ideologies of immigration and how it immigration can how they positives and  goes against the stereotypes of immigrants leeching off the government through benefits. 2) Choose  three  quotes from the review that are particularly critical of  Capital  and paste them into your blogpost. Do you agree with the criticisms? Why? "With a fizzle like a firework on a wet night, Capital (BBC1) dribbled to a soggy ending." I agree with this statement as the ending of the

1) Read the section on Strinati's five ways to define postmodernity. What examples are provided of the breakdown of the distinction between culture and society (media-isation)? The example provided in the first way to define postmodernism is Sacha Baron Cohen's characters Borat and Bruno. For the second way to define postmodernism, the example given is Big Brother as it celebrates people who are famous, for the reason of being famous, without any interesting qualities or talents. The examples given for the 3rd way to define postmodernism is music as pop music is seen to sample music from a higher tier/calibre, e.g. classical music. The 4th way to define postmodernism is "Confusions over time & space," and the example given for this is mass media being effectly instant as we are able to view TV channels from accross the world and send messages to the other half of the world in mere seconds. Finally, in the "Decline of Meta-Narratives," the example give

Scene 1: Garden/BBQ scenes (East & West Germany) East Germany Old fashioned house folk/pop music Props- gifts from the west seen as valuable not much wealth divided between older people and younger people in the house sense of community and togetherness West Germany seems very business related very formal quite forced relationships more food choices at the western barbeque more sophisticated atmosphere Camera circling around characters hinting at spy narrative and the walls closing in on him Scene 2: People seen wearing colourful and vibrant clothes luxury colours shelves stacked uniformly, not normal for Martin to see in the East Laid back police- not caring about job/easy Music sets the scene and gives atmosphere of the time and era that we are in. branded clothes represent post modernism & possible patriarchy in Germany- he's wearing Puma & Adidas- both German brands. Scene 3: Montage of Martin using different types of gadgets