Film & TV assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: The chicken answer was strong and showed good knowledge of the film promotion.
EBI: Not a good understanding on postmodernism and exam technique needs to be improved.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment (even if you got full marks for the question).

Minimal application of knowledge and understanding of the theoretical framework to analyse the unseen source.

Consistently appropriate and effective use of subject specific terminology
throughout.

Basic analysis of the products that is undeveloped and tends towards description
of the influence of social and cultural contexts on the products.


3) The first question demanded a response using postmodern terminology. Write a definition here of the three main terms:

Bricolage: The juxtaposing of old and new texts, images, ideas and narratives to create new meanings.
Pastiche: This refers to media products that imitate the style of another text, artist or time period. Pastiche is an example of intertextuality and takes a positive view of the original source.
Intertextuality: The relationship between texts,
4) The second question was on the film industry. Write down two points from the mark scheme about Chicken's promotion and distribution that you didn't include in your answer. 

Construction of the Chicken branding on the poster/DVD packaging etc. effective in
communicating the genre and key selling points of the film – arthouse, social realism,

beautiful cinematography, theme of nature etc.

The struggle to distribute a micro-budget independent film in a global market dominated by
major conglomerates. Chicken took two years from the film being made (2014) to appearing

in cinemas (2016).

5) Look over your mark, teacher comments and the mark scheme for Question 3 - the 25 mark essay question on your TV Close-Study Products. Write a complete essay plan for this question based on the suggested answers in the mark scheme. You can either use something similar to your actual answer or alternatively start from scratch. Make sure it is an extensive, detailed plan focused on the question (representations) and offering specific references to Capital and Deutschland 83 for each section. Try and cover the two texts equally if you can and aim to plan around 5-6 paragraphs in total.

Capital
 Focus is on a diverse range of characters across race, class, ethnicity, family structure etc.
 Drama is structured around a London street which is real and a microcosm or symbol of the
nation. The ‘state of the nation’ sub-genre demands that social and cultural context is
reflected. But does Capital merely reflect social and cultural context of middle-class, wealthy
Londoners?
 The drama uses narrative realism (use of recognisable places, people, cultures, events) to
create a representation of London in 2015 that is designed to appear authentic but perhaps
subtly reinforces capitalist ideologies (e.g. reward for hard work).

Deutschland 83
 The series is likely to be interpreted differently depending on national contexts – the
reception in Germany was different to other European countries or the USA.
Representations may be more recognisable to international audiences and therefore not
reflective of social and cultural context (perhaps a reason for lack of success in native
Germany).
 The focus on the cold war is a reference to actual historical and political events (e.g. Able
Archer).
 The narrative is structured around the use of binary oppositions to represent East and West
Germany and their signifying values.





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