A Field In England: blog task
1) Write a 100 word summary of the Media Magazine article.
The article is about a art house film called A field in England and how it was distributed. it was a low-budget, black and white, art-house film by emerging auteur, Ben Wheatley, A Field in England, was trying to break the Hollywood model of distribution by becoming the first film in the UK to launch simultaneously across all platforms weather that be cinema or watched a DVD or legally streamed film content. When a normal Hollywood movie would normally space out each platform it release for to maximises profits for each platform. while the director of this art house film release it all at once as it did not matter because the movie is only appealing to niche market.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
Producer Andy Starke on the music industry influences informing A Field In England’s release strategy
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Commissioning Executive Anna Higgs on screening an early cut of the film for the first time to her fellow executives
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Fild In England’s release different to typical film releases?
It was different because they released everything on the same day. The movie and dvd.
4) What are the advantages to releasing the film across all platforms on the same day?
this means everyone is able to access the film with no restrictions.
5) What are the disadvantages to this approach?
The disadvantage from doing this is because then they cant earn money from cinema releases as people would rather buy it on dvd.
6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics.
It is rated 15 but this type of film faces real issues and shows britain in that light so its more for older people are passionate about film.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
It was made independently so it wasn't shown in large cinemas or even movies channels weren't convinced it was going to be successful. Therefore, showing it in a small cinema would have been more profitable..
The article is about a art house film called A field in England and how it was distributed. it was a low-budget, black and white, art-house film by emerging auteur, Ben Wheatley, A Field in England, was trying to break the Hollywood model of distribution by becoming the first film in the UK to launch simultaneously across all platforms weather that be cinema or watched a DVD or legally streamed film content. When a normal Hollywood movie would normally space out each platform it release for to maximises profits for each platform. while the director of this art house film release it all at once as it did not matter because the movie is only appealing to niche market.
2) Read the following pages on the official website for A Field In England and write a one-sentence summary of each. Each page provides explanations of the unique release strategy that the institutions behind the film chose:
Industrial Evolution: Producer Andy Starke on the music industry influences informing A Field In England’s release strategy.
Producer Andy Starke on the music industry influences informing A Field In England’s release strategy
Screening/radical release: Commissioning Executive Anna Higgs on the groundbreaking release plans for A Field In England.
Commissioning Executive Anna Higgs on screening an early cut of the film for the first time to her fellow executives
Audience: Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
Anna Higgs discusses where A Field In England sits within British cinema and how it will reach its intended audience for the film.
3) How was A Fild In England’s release different to typical film releases?
4) What are the advantages to releasing the film across all platforms on the same day?
this means everyone is able to access the film with no restrictions.
5) What are the disadvantages to this approach?
6) What target audience would A Field In England be aimed at? Think about demographics and Psychographics.
It is rated 15 but this type of film faces real issues and shows britain in that light so its more for older people are passionate about film.
7) Do you think all films in future will be released across all platforms simultaneously in future? Why? What role will technology play in film distribution?
I think that they will because people now usually illegally watch their film so in the future go to the cinema less and also streaming services like Netflix and amazon are getting more popular people would just switch to them and force the film industry to work with them. This is all because of technology because its what you use to get the streaming services.
8) Why was Chicken unable to use such a release and distribution strategy when it was made in 2014?
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