Film Industry: Chicken case study research
Funding
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
This was raised entirely through investment by individuals(probably a rich friend/contact)
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
Spectre had a budget of $245–250 million and Paddington 2 had a budget of 50 million.While chicken only has a budget of 110,000 which shows how much
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
The BFI uses National Lottery funds to develop and support original UK filmmakers and films, and to increase the audiences who can enjoy them.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
It failed to secure funding because it was a low-budget film with a low budget filmmaker.
Production
1) What difficulties did the film run into during production?
They found difficulties when it came to their budget and outdoor settings as it meant they had unreliable lighting and sound due to the weather.
2) How many days did the film take to shoot?
19 days
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes involving the chicken as they had to keep switching from the shy one or the confident one.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
it wasn't thought to have a large viewing once it would have been released.
2) What film festivals did Chicken feature at between 2014-2016?
- Into Film Festival
- New Hampshire Film Festival
- Giffoni Film Festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
This is because they get a recommendation from them which promotes the film and makes more people more interested in it.
4) When was Chicken released in cinemas in the UK?
2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
This is because the film had good ratings but not being recognized by other people.
6) Why was Film4 a good choice to give the film its UK television premiere?
This is because they will give more notify of the film so more people will watch it.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
January 2018
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
From the post we can tell that the movie is drama based and have some focus on real life matters.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
Both the poster and the trailer highlight the lifestyle portrayed throughout the film.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Because he is a well known name and his reviews are always to be trusted so if he reviews it the movie will gain more notice and get more people watching it
4) How does the Chicken Twitter account create and maintain interest in the film?
It includes the trailer and poster, and retweets peoples opinions on the movie
5) Who does the Twitter account re-tweet? How does this help to promote the film?
It retweets a verified actress Florence Pugh who probably would have attracted a lot of attention to her followers
6) How does the Chicken Facebook page use images and video content to promote the film?
It shows the reviews and the trailer to promote the film.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
'B Good Picture Company’s debut feature film, CHICKEN, was theatrically released in 2016 to critical acclaim in the UK following its 2 year run on the festival circuit (gaining several awards). It counts many high profile fans such as Stephen Frears, Noel Clarke, Karen Gillan and Mark Kermode.'They highlight different reviewers and movies critics and label them as fans which says the the reader that they enjoyed the film.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
The purpose is to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing howpeople watch films?
to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
It features the trailer and other clips from the movie with comments open so people can post their reviews too. There is also an interview with the main actor so people can gain more information on the character. This helps to promote to the movie as the audience gets to know the character.
1) What was the budget for Chicken?
£110,000
2) How did Joe Stephenson end up raising the money to make the film?
This was raised entirely through investment by individuals(probably a rich friend/contact)
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
Spectre had a budget of $245–250 million and Paddington 2 had a budget of 50 million.While chicken only has a budget of 110,000 which shows how much
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
It failed to secure funding because it was a low-budget film with a low budget filmmaker.
Production
1) What difficulties did the film run into during production?
They found difficulties when it came to their budget and outdoor settings as it meant they had unreliable lighting and sound due to the weather.
2) How many days did the film take to shoot?
19 days
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes involving the chicken as they had to keep switching from the shy one or the confident one.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
it wasn't thought to have a large viewing once it would have been released.
2) What film festivals did Chicken feature at between 2014-2016?
- Into Film Festival
- New Hampshire Film Festival
- Giffoni Film Festival
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
This is because they get a recommendation from them which promotes the film and makes more people more interested in it.
4) When was Chicken released in cinemas in the UK?
2016
5) Why do you think film subscription service MUBI chose the film to feature on the service?
This is because the film had good ratings but not being recognized by other people.
6) Why was Film4 a good choice to give the film its UK television premiere?
This is because they will give more notify of the film so more people will watch it.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
January 2018
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
From the post we can tell that the movie is drama based and have some focus on real life matters.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
Both the poster and the trailer highlight the lifestyle portrayed throughout the film.
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
Because he is a well known name and his reviews are always to be trusted so if he reviews it the movie will gain more notice and get more people watching it
4) How does the Chicken Twitter account create and maintain interest in the film?
5) Who does the Twitter account re-tweet? How does this help to promote the film?
It retweets a verified actress Florence Pugh who probably would have attracted a lot of attention to her followers
6) How does the Chicken Facebook page use images and video content to promote the film?
It shows the reviews and the trailer to promote the film.
7) What pages are liked by the Chicken Facebook page? What does this tell you about the film and potential target audience?
'B Good Picture Company’s debut feature film, CHICKEN, was theatrically released in 2016 to critical acclaim in the UK following its 2 year run on the festival circuit (gaining several awards). It counts many high profile fans such as Stephen Frears, Noel Clarke, Karen Gillan and Mark Kermode.'They highlight different reviewers and movies critics and label them as fans which says the the reader that they enjoyed the film.
8) Go to the B Good Picture Company's website page for Chicken. What celebrities are mentioned on the page? Why might they be highlighted?
The purpose is to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
9) Now go to the film's official website. What is the key purpose of the website and what does this tell you about the influence of new technology and how it is changing howpeople watch films?
to allow people to find out more about the actors and the production company. Also it is a very good technique of promotion as it is online so it can be accessed freely. this is a prime example of the evolution of technology and how it can impact a small business or movie to make it go viral.
10) Go to the B Good Picture Company YouTube channel. What videos feature on the channel? How do they help to promote Chicken?
It features the trailer and other clips from the movie with comments open so people can post their reviews too. There is also an interview with the main actor so people can gain more information on the character. This helps to promote to the movie as the audience gets to know the character.
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